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Pureology is the number 1 professional colour care brand. Originating in California in 2001 with a simple but powerful idea: to create the very best products for colour treated hair.
Pureology led the way in creating products made with purity and good health in mind, and pioneered the “no nasties” movement with their sulphate free shampoos and 100% vegan formulas. The Pureology signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour.
Word quickly spread and the Pureology brand became a beauty editors best kept secret, loved by expert colourists and salon clients alike.