Aveda is the No.1 premium hair care brand in retail, offering high performance, naturally-derived products that are cruelty-free, eco-friendly, and go to exceptional lengths to be respectful of the earth.
Aveda is a cruelty-free brand that does not test on animals and never asks others to do so on their behalf. All Aveda products are “people-tested.” Being a cruelty-free brand is an important part of Aveda’s mission to care for the world we live in.
A pioneer of holistic beauty and a champion of environmental responsibility, Aveda was the first beauty company using 100% post-consumer recycled PET. With every package developed careful consideration is given to the environmental footprint. Aveda strives to minimise packaging and maximise the use of recyclable and post-consumer recycled materials.
Whatever your hair concern Aveda has the solution with professionally created products for salon-worthy results.