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About Us

About The Beauty Agenda

A luxury online, premium beauty retailer with a conscience. The Beauty Agenda is a carefully curated collection of ethical beauty and wellness products that place clean beauty, kindness and well-being at the forefront of their much-considered brands.

Founded in 2018 by Nottingham salon owners and good friends, Sarah Chada and Karen Ryan, who have both worked in the hair and beauty industry for over 25 years. Sarah and Karen’s keen passion for beauty, our planet, health and self-care is evident in the brands they have selected to share with fellow, like-minded people.

After working with Aveda for many years, Sarah and Karen wanted to ensure that any brand added to their portfolio shared the same ethos and importantly still delivered cutting-edge results.

“A smile is definitely your best beauty asset, indulging in a little hair and beauty ritual always makes me smile”
Sarah Chada

“There’s beauty in being your unique self, but we all love a beauty transformation now and again.”
Karen Ryan

How do products make the Agenda?

The Beauty Agenda’s aim is to provide an online space where those passionate about their skin, hair and well-being can make informed choices and indulge in their passion without compromising on quality or integrity.

 All products are ethically sourced and not tested on animals.  The majority of brands boast vegan friendly ingredients and packaging is kept to a minimum and eco-friendly wherever possible.

 Our Commitment

As The Beauty Agenda continues to grow and our collection of brands expands, we promise our commitment to clean, honest, result-driven products will always be the focus that drives us.

If you’re interested in The Beauty Agenda stocking your brand, please get in touch!